Beyond the Bouquet: The Power of Floriography in Modern Marketing

The flower language was invented by two women from Europe in the early 1800s. Some believe that Victorians were the first to initiated the movement, however it’s not the case. The two ladies Mary Wortley Montagu, and Aubry De Mottraye travelled into in the Ottoman Empire. They brought back their coded flowers symbols.


In the Victorian period, the art of Floriography became very popular. The practice involved the use of flowers as a way to transmit messages. The significance of flowers is still evident even if it began to fade during the 19th century. Whitney Lynn, a contemporary artist, designed to promote San Diego International Airport a project that used flowers with particular significance.

The lady who brought the trend was Mary Wortley Montague, Seigneur Aubry de la Mottraye, and Seigneur Aubry de la Mottraye that introduced the fashionable trend to Europe via Ottoman Turkey. Many floriography-related dictionaries grew out of the popularity of these dictionary. They contained information about plants as well as novelty items such as calendars, lists of flowers and symbolisms. The meanings were derived from myths or mythology and folklore (the connection of the daffodil with egotism, for example) however, some stemmed directly from the flowers. The dictionaries of the flower world, the authors frequently referred to the Eastern custom called Selam.

Victorian Era

The time of Victorian society, the use of floralography or floral language was utilized to convey subtle communications. The system of coded botanical symbols was used to express love, hate or even desire. The Victorians, that were subject to strict rules of social behavior and customs, to communicate their emotions with a manner that was accepted.

In the 19th century, books about flower symbols and the language were written. The subtleties of this flower language vary based the type of flower utilized, how it was presented or even the person giving the flower. Expressions that were nuanced permitted interpretation as well as imagination. Over 1,400 flowering plants, trees, and species are part of the vocabulary of flowers. While the flower vocabulary varied between cultures but the sentiments were usually the same.

The dat hoa online Development of Symbolism

Flowers have been used for centuries as an expression of emotions, love and appreciation. The meanings of old change when plants are grown and the culture evolves.

The flower language gained popularity during the 19th century England as well as North America. Authors wrote ingenuous guides and dictionaries that connected the meaning of a flower to the flower’s symbolic meaning. These dictionaries can be beautifully illustrated and tied with sentimental dedications.

A lot of the symbols inspired by mythology, religion and folklore. Narcissus the story of a man being in love with him at a pool has prompted the connection of daffodils to self-esteem. Others were influenced by the nature of the plant or the characteristics they possess. Mimosas for instance, bring feelings of purity because they feel sensitive and are closed at night.

Cultural Influences

The Victorian Era saw the emergence of the flower language as a discrete method of communicating. It was the perfect language to be used in a period where direct expressions of emotion were not looked on, and the role of etiquette was a crucial one in the social interactions.

Magazines for women, such as Godey’s Ladies’ Book featured it frequently. It was played in salons where blindfolded people took a bouquet of flowers out of a vase to discover their feelings or fortune.

There were many dictionaries for flowers which gave each flower its particular significance. The lexicons offered a variety of meanings and included, for example, the hyacinth was believed to symbolize beauty, but also the concept of forgiveness and loyalty. The meanings for these flowers came from a broad variety of sources, including Shakespearean connections and classic literature.


The symbolism of flowers is still popular even to this day. Designers, artists, editors and marketers of florists, writers poets, and writers all employ the concept. The term “florography” is frequently used to define it.

In the Victorian period, the art of floriography hit its height. There were a myriad of books about flowers, herbs and even plants. Many included lists of the significance of the plants, flowers and other herbs. A few were based on legends or folklore. As an example, the connection with egotism and daffodils comes from Narcissus his obsession with himself.

The flower symbols convey various messages and feelings. They can also be utilized to express different feelings. The red color of a passionate rose symbolizes the love and passion of a person, whereas the delicate white rose represents pure innocence.