As a savvy marketer or business owner, you already know the importance of email marketing. It’s a highly effective way to reach your target audience and drive conversions. But with inboxes flooded with promotional emails every day, how do you ensure that your emails stand out and get opened? The answer lies in crafting compelling subject lines.
The subject line of an email is like the packaging of a product – it’s the first thing your audience sees and can make or break their decision to open it. In fact, according to statistics, 47% of recipients open an email based on the subject line alone. That’s why it’s crucial to put careful thought and consideration into crafting your subject lines.
So what makes for a compelling subject line?
Attention-grabbing: With hundreds of emails competing for attention in an inbox, your subject line needs to be eye-catching enough to make someone pause and click on it. This could be through using numbers, emojis or promise of valuable information.
Relevant: Your subject line should accurately reflect what’s inside the email. Misleading or clickbait-y titles will only lead to disappointment for the recipient and damage trust in your brand.
Personalization: People respond better when they feel like something is relay message meaning tailored specifically for them. Use personalization tokens where possible – this can be as simple as addressing them by name or referencing their previous purchases.
Limited words: With mobile devices becoming increasingly popular for checking emails, keep your subjects short (ideally under 50 characters) so they don’t get cut off on smaller screens.
Urgency: Create a sense of urgency by including words like “limited time offer”, “ending soon” or “last chance”. This encourages readers to act quickly before missing out.
Clear value proposition: Your audience wants value – whether that’s discounts on products/services or useful information – make sure you convey this clearly in your subject line.
Now that you have an idea of what makes a compelling subject line, let’s delve into how you can tap into consumer psychology to truly make them stand out.
One technique is to appeal to their emotions. People are more likely to open an email that appeals to their emotions or needs. For example, using words like “exclusive” or “sneak peek” can create a sense of excitement and make them feel special. Alternatively, you could trigger their FOMO (fear of missing out) by offering limited time discounts or highlighting the potential loss if they don’t open the email.
Another approach is to use social proof in your subject lines. If you have positive reviews from customers or endorsements from reputable sources, incorporating these in your subject lines can increase credibility and entice readers to open the email.
Lastly, tap into curiosity by using cliffhanger subject lines such as “You won’t believe what we’ve added…” or “This secret will change your life”. This sparks curiosity and motivates people to open the email for the big reveal.
In conclusion, crafting compelling subject lines requires a mix of creativity and understanding consumer psychology. By implementing these tips in your next email campaign, you’ll see an increase in opens rates and ultimately drive conversions for your business.
